Strategy & Intelligence
With the latest market research and a deep sector knowledge, we provide a clear understanding of your current position and the most effective ways to grow your business.
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It all starts with understanding. With research, with conversations, with industry knowledge – both in agriculture and in marketing. We work closely with you to understand your position, your plans and your goals. We advise and support on what those goals should be, and then, when we know your destination, we build an intelligent strategy that gets you there in the most efficient, most effective way possible.
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Using a wealth of research, insight and expertise, we carefully digest and distil that into a single focus. A clear, simple marketing strategy – complete with smart approaches across all relevant channels, to help your agri-business get to where it should be – long term, year on year growth.
And we don’t just do marketing strategy – we can also help with your business planning, product development and diversification challenges.
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What is your ideal audience thinking? How are your target consumers behaving? What’s happening in the sector right now? These are all the questions we answer – and many more – with our comprehensive market research. From focus groups and sector-wide surveys to competitor and customer analysis, we uncover the key trends that you can take advantage of.
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When you’re charging ahead to your destination, it’s always important to check you’re on the right path. With our comprehensive analytics and regular reporting using the latest developments in Google Analytics, pixel tracking, tag management and call tracking, we’re always on top of all your marketing so you can be sure our efforts are always put to great use.
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“We receive detailed reports which are assessed in-depth and plans amended to gain the highest possible outcome, along with predicted forecasts so we have clear direction.”
Sarah Heath, Marketing & Business Development Manager, Heaton House.
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