Case Study - Elsoms | Hillsgreen

Their vision is to be the biggest/most profitable seed selling company in the UK, with an aim of £27m turnover in the next 5 years.

Objectives

Grow the brand and increase Sales
Increase Social Media following along with engagement ultimately to sell - increased volumes of seed
Increase Website Traffic through improved SEO

Project Results

1,200,000

Impressions Across All Social Channels

+41%

Increase of Traffic to Site

505

Enquiries Generated

HowWeDidIt

With a deep understanding of their audience we:

Utilised Google PC Search to drive traffic and leads

Conducted a full CRO audit of the site, identifying the user journey, and making it as easy as possible for users to reach the eventual goal

Trialled various types of organic social content and posting at different times, later leading onto delivering content focused on brand awareness

Conducted a full SEO audit, helping to regain the position previously held by Elsoms in 2019. After the audit, we implemented the technical SEO recommendations from the report, and provided content recommendations to support the goals of strong brand awareness, keyword growth and ranking.