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Elsoms Seeds

Elsoms are a 3rd generation seed breeding business offering Ag Crops, Veg – parsnips, herbs etc., as well as seed treatment and lab services.

Their vision is to be the biggest/most profitable seed selling company in the UK, with an aim of £27m turnover in the next 5 years.

  • Grow the brand and increase Sales
  • Increase Social Media following along with engagement ultimately to sell - increased volumes of seed
  • Increase Website Traffic through improved SEO

Project Results


Impressions Across All Social Channels


Increase of Traffic to Site


Enquiries Generated


With a deep understanding of their audience we:
Utilised Google PC Search to drive traffic and leads
Conducted a full CRO audit of the site, identifying the user journey, and making it as easy as possible for users to reach the eventual goal
Trialled various types of organic social content and posting at different times, later leading onto delivering content focused on brand awareness
Conducted a full SEO audit, helping to regain the position previously held by Elsoms in 2019. After the audit, we implemented the technical SEO recommendations from the report, and provided content recommendations to support the goals of strong brand awareness, keyword growth and ranking.

They are genuinely involved in our business and they want to know everything so that their input can help to achieve the best return on investment.

Robert Van der Laan Ecommerce Manager


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Paid Social
Social Media
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University of Lincoln
Paid Social
Social Media
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conversion rate
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Increase in sales
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