Influencer Marketing
Ag-influencers are a powerful asset for your sales and marketing strategy. Our trusted partnerships with them help us reach your target audience more cost-effectively and grow your marketing activity across multiple channels.
We don’t just think influencers can support your marketing strategy and help you reach your business objectives. We know it. We know that 78% of farmers are influenced by other farmers. We know 83% use social media regularly. And we know that at least 36% say influencers inform their buying decisions. Those numbers are growing, and we make sure you can take advantage, matching you with perfect influencers for your brand.
Let's get startedDrawing on our relationships with ag-influencers across the industry, we connect you with the voices best placed to promote your brand. We identify who aligns with your business and who has the most relevant, most engaged audiences. Then we reach out and engage them on your behalf. We believe in a human approach, communication is key.
Get in touchBecause of our experience and understanding of agriculture, we’re trusted by ag-influencers across the country to represent them. From Tom Pemberton to Charlotte Ashley Farm, see who we work with and who could help amplify your brand.
Our Influencer PartnersCharlotte is a bundle of joy, a creative genius and a straight-talking, hard-grafting farmer, who regularly shares content that follows the highs, the lows and the general shenanigans of farming life. Embarking on her journey into Dairy farming from alongside Beef and Sheep enterprises, no two days are the same with Charlotte.
Tom is a true legend!! One of the most recognised farmers in the industry. He has been showcasing the farm and his day-to-day life for many years, his opinion is well respected by all.
Ioan is one of life’s characters, a complete legend! Passionate about sharing just how brilliant British Agriculture and Food Production are.
He’s a 5th Generation Beef, Sheep, and Poultry farmer in Mid Wales. His content is raw and honest, with a cheeky sense of humour, Ioan always entertains his audience.
Olly produces a daily ‘vlog’ of life on his Arable farms. A true entrepreneur, with a creative mind, his content provides a glimpse into the highs and lows of life on the farm. With 14 income streams in his business, and a touch of humour there is never a dull moment. Sharing visits, events and trials, on top of daily life, Olly’s content is varied, engaging and his following incredibly loyal.
Rebecca is a joy! Her content is educational and informative, showing the reason we as farmers do what we do!
A 5th generation Arable & Sheep farmer, farming sustainably in North Yorkshire, Rebecca understands the challenges farmers face first hand. Passionate about raising awareness for the mental health challenges farmers face, she is working to breakdown both the stigma & barriers within the industry.
Becca hosts a podcast, regularly speaks at events and is a well-respected industry leader. She is passionate about bridging the gap between the farmer and consumer through educational and engaging content.
Drew’s content is raw and honest. He is straight talking, and authentic. Involved in all aspects of the farm, he can usually be found on a tractor! Running a fleet of New Holland tractors the farm is a busy place.
A mixed farm of Dairy, Beef & Arable, who do all of their own fieldwork, silaging and harvesting. Alongside the daily routine of the dairy and beef enterprises.
Joe is a beef & Arable farmer from South Yorkshire, sharing daily life on the farm, Joe engages both the consumer and the farmer alike. A cheeky character, Joe’s content is fun and informative. Sharing the highs and lows, he has built a loyal following. A well recognised personality, Joe regularly appears at events.
Farming 1600 acres, growing wheat, barley, oil seed rape, sugar beet, beans and oats in Lincolnshire, and is the only farmer in the UK growing Capulet beans, the first true, British variety of baked beans.
Andrew is the founder of Forage Aid, a charity set up to provide feed and bedding to farmers affected by severe weather and natural disasters.
A true ambassador for our industry, Andrew was awarded an MBE for his services to Agriculture. Passionate about driving forward, the farm never stands still, technology, knowledge and partnerships at the heart of his business. Well respected, Andrew regularly speaks at industry events and conferences, entertaining his audience with his charm and informative nature
James is a passionate young farmer, new to the dairy sector, he is embarking on his journey with a bright and positive attitude, sharing day to day life on the farm. Seizing every opportunity that comes his way, James is proud to be a NFU Student & Young Farmer Ambassador 2024.
Starting her socials in Covid times to share the countryside with the nation, Lel is all about inclusivity and education.
With a passion for livestock from an early age, her small flock of pedigree sheep provide a release from her full-time job Growing up, her grandparents farm was her favourite place to be and she knows that for some viewers her content may be the only opportunity they have to ‘get outside’ in a day.
Passionate about mental health, Lel wants to provide a safe space for all, a no judgement zone
James and his team produce fun and engaging videos where they review, compare and test Agricultural, Groundcare, Forestry, Garden and Construction tools and machinery. Having worked with some of the largest brands in the UK and around the globe, you can be sure to be in good hands to have your products represented to the highest standard and be showcased to a wide relevant audience.
Collectively the team are well versed within their industry’s. With James having grown up on the family beef and sheep farm, running a fencing and groundworks business and also owning an award winning machinery dealership for 12 years. These guys certainly know how to present a product.
Creative and just a little bit chaotic – Olivia likes to try and show the fun in farming! Olivia believes in working hand in hand with nature, championing access to home grown, sustainable food, produced on British soil.
Sharing day to day life on the farm, Olivia is passionate about animal health and welfare. With cattle and sheep, there is always something going on. Olivia’s content is light-hearted, uplifting and real, appealing to both farmers and consumers alike.
Guaranteed to put a smile on your face, William’s content is entertaining and informative, appealing to the younger demographic. With a wicked sense of humour, he shares his days on the farm, the variety of enterprises on the farm means life is never dull!
William’s channel, started as a competition with his sister, has grown into a strong and loyal following, all waiting to witness the next adventure.
Passionate about mental health in the rural community, William is always willing to talk to whoever needs his support!
Em is a bundle of fun, grafting daily on her family Dairy Farm, she shows all aspects of daily life with a cheeky twist.
Passionate about supporting Women in Ag, Em has always been supported on her journey into Agriculture, she is keen to promote the industry to young people and show what a truly rewarding career you can build. For her, the most rewarding feeling is watching new life enter the world, always moved by the wonder of nature, knowing that she is providing the best life for her animals. “
Jacob’s main aim in life is to be a farmer! With an already huge love of the industry, Jacob’s entrepreneurial nature has seen him launch Barton Wool, a brand processing the fleeces produced on the farm into handmade woollen headwear in a sustainable way.
Jacob has been a fan of the “Ag YouTubers”, always first in line for a meet and greet, his cheeky character and inquisitive nature have caused him to explore his own channel, showing life on the family farm.
With the unique viewpoint of a young person in Agriculture, Jacob aims to promote British Ag. The family farm encompasses both beef and sheep enterprises as well as a machinery hire & sales business, providing opportunity for endless variety.
At the helm of the menagerie that is Horncastle Farm, Lucy opens the gates to the public to showcase the whole farming story from production to conservation offering experiences such as pumpkin picking!
A business almost as cool as the owner!
Whether he is running the home 500 acre farm, finding himself portraying the wonderful world of farming across social media and television or doing a changeover in their airbnb, self proclaimed young(ish) farmer Ally Hunter Blair is always busy!
Big man and even bigger personality, Tom spends his time sharing the trials and tribulations of small scale dairy farming in Lincolnshire. From calving to milking and sowing to mowing Tom is a great advocate for the sector!
Will shares his journey into farming keeping his pedigree flock Lleyn and tidy, producing hay for the local equine market as well as flying the flAG at any given opportunity!
Passionate about educating consumers whilst still remaining technical for his peers, Will strikes a balance of informative and engaging with his content.
Starting her farming journey at a young age, Sophie has always had a keen interest in the farm. A change in family circumstances saw Sophie take over the day to day running of the farm, alongside a full time job off the farm, a true superwoman, Sophie takes it all in her stride.
Sophie’s mission was to utilise the farm to make it profitable, promote Women in Agriculture and inspire the next generation to consider a career in Ag. Sophie enjoys the creativity of creating content, a ‘dabhand’ at video editing you can always ensure Sophie’s videos are perfection!
Reaching out to potential influencers, negotiating contracts and payments, organising agreements and planning campaigns is very time-consuming. That’s why take care of everything for you. Our existing relationships with influencers streamline the entire process, and we know exactly what needs to be done to kickstart influencer activity for your brand.
When you’re working with influencers, you want to make sure you get results. Results that increase your reach, boost your marketing activities, and ultimately drive revenue. Our influencer campaigns don’t just focus on brand shout-outs or product promos. We build comprehensive strategies that leverage your influencer marketing across every channel.
Get in touch“Working with Hillsgreen has meant that I am able to concentrate on farming, they provide insight and value, taking care of the negotiation and communication with brands ensuring that the agreement works for both parties.”