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Electric Fence Online

Electric Fence Online, owned by Gallagher Europe B.V., provide a complete solution in electric fencing and everything one could need to keep animals.

The Electric Fence Online team are based in the Netherlands with a strong knowledge of the electric fencing industry, but with limited knowledge of the online behaviour of the farmers in the UK. With Hillsgreen’s knowledge of UK agriculture combined with our digital marketing expertise, we were well matched to help Electric Fence.

Objectives
  • Build online brand
  • Improve website performance
  • Increase online sales

+667%

Increase in site revenue YoY

ROAS

Maintained ROAS achieved from Paid Search

£9.50

ROAS

HowWeDidIt

With a deep understanding of their audience we:
Full UX Audit to ensure the site conversion could be maintained or increased with additional traffic
Granular and precise paid search campaign structure focused on balance seasonal and out of season sales
Paid social was used to complement paid search building brand awarness as well as generating revenue
SEO both technical and content to improve overall visibility driving commercial intent users to site

I had the pleasure of working with the Hillsgreen team. We are a business centralised in the Netherlands but also active in the UK market. We chose Hillsgreen as our marketing partner because of their experience and knowledge of the UK agricultural market.

I have enjoyed the cooperation very much, both personally and on a business level. They deliver good work, they are flexible, good value for money and equally as important, they are always in for a joke! What I really like about the work of Andy and his team is that they are genuinely involved in our business and they want to know everything so that their input can help to achieve the best return on investment.

I highly recommend Hillsgreen as a partner!

Robert Van der Laan Ecommerce Manager

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