HOW WE DID IT
Recognising the potential of TikTok’s dynamic and youthful user base, we tailored content to resonate with a younger audience. Engaging short video showcased the innovative and exciting aspects of agri-tech research, encouraging a shift towards tech-driven agriculture. Paid promotions on TikTok resulted in viral content, significantly boosting brand awareness among a demographic crucial for shaping the future of the agri-sector.
Utilising Meta, TikTok and Linked In for organic social, engaging content was tailored to convey the excitement of agri-tech advancements and the societal impact of LIAT’s research. The campaign successfully elevated brand awareness, reaching a diverse audience that extended beyond traditional student recruitment. Click-through rates were notably high, indicating a strong interest in LIAT’s agri-tech and robotics endeavours.
The strategic integration of organic and paid social efforts drove significant traffic to LIAT’s relevant site pages. Prospective students, agri-businesses, and collaborators were directed to detailed information about LIAT’s projects, facilities, and research outcomes, fostering a deeper understanding of the institute’s contributions to the agri-tech sector, and as a result, drove more enquires about their research facilities.