Case Study - Herdwatch

Launched in Ireland in 2014, Herdwatch expanded into the UK market back in 2016. Herdwatch aims to simplify farming – eliminating paperwork and help farmers make better, more informed decisions.

Herdwatch got off to a strong start in Ireland but had an ambitious targets to 7,000 farmers using the app across the UK as well as Ireland.

Objectives

To increase brand awareness, specifically within the UK
To increase web traffic
To increase the number of farmers downloading the free version of the Herdwatch app
To increase on site conversions

Project Results

+53%

Conversion

+194%

App Installs

-50%

Average Cost Per Conversion

HowWeDidIt

With a deep understanding of their audience we:

Paid Search was used to increase traffic but also strongly supported conversions

It was important to then work on conversion rate optimisation activity to make the most of the increased traffic

We then focused on YouTube advertising developing several high quality videos to boost awareness which in turn supported the paid search activity

We also supported with developing a number of case studies videos which were organic posted on YouTube

We partner with Hillsgreen because they understand how to market to farmers and have the skills to help Herdwatch manage our search campaigns to provide an ROI. Hillsgreen also understand the power of farmer testimonials and have supported us with producing the on-farm video case studies we use to tell the Herdwatch story, build our brand awareness and ultimately drive new leads into the business. I have no hesitation in recommending Hillsgreen as a marketing partner for your agricultural business

Mervyn Harvey Head of Commercial