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Cereals Event

Cereals is the largest UK Arable event, showcasing the latest in arable farming including machinery, agronomy, professional services and equipment.

Adverse weather and the pandemic have caused challenges for Cereals Event for several years. Its reputation was beginning to waiver and the success of the 2022 show was critical to future success. Cereals had a target of between 15,000 to 20,000 total attendees on site for the 2022 show.

Objectives
  • Deliver 10,000 attendees
  • Increase brand visibility
  • Improve brand perception

+35%

On Site Renewal Rate for 2023

18,000

Total Attendees

+20%

Exhibitor Renewal Rate

HowWeDidIt

We took an omni channel approach to the event marketing.
Organic social to improve the reach and engagement with the target audience
Influencers were utilised to build trust and further reach across the industry
Paid Search (Display & Video) to deliver ticket sales online
Paid Social to generate brand awareness, support the organic social activity and delivery ticket sales
Email focused on showcasing: exhibitors, speakers and demonstrations
SMS strategically to support additional touch points and provide reminders leading up to the event

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The data in the Marketing To Farmers report was eye-opening. It changed how we targeted farmers and transformed our marketing strategy, and had a big impact on our sale

Alli McIntyre Director at Cereals and Fruit Focus Events

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