Cereals is the largest UK Arable event, showcasing the latest in arable farming including machinery, agronomy, professional services and equipment.
Adverse weather and the pandemic have caused challenges for Cereals Event for several years. Its reputation was beginning to waiver and the success of the 2022 show was critical to future success. Cereals had a target of between 15,000 to 20,000 total attendees on site for the 2022 show.
On Site Renewal Rate for 2023
Exhibitor Renewal Rate
The data in the Marketing To Farmers report was eye-opening. It changed how we targeted farmers and transformed our marketing strategy, and had a big impact on our sale