Case Study - Aquagrain

High-tech at manufacture, low-tech at application – Aquagrain requires no specialist infrastructure, equipment or training – making it the cheapest, most effective product on the market – creating opportunity for unlimited, global impact.

We undertook a short 3 month campaign, as a start up company we helped with; a strategic plan, set up of channels and tools as well as activity. The objectives were:

Objectives

Brand/Reputation Growth (500 free sample recipients)
Build a Marketing Database (1,000 people)
Generate Sales
Initiate Distribution Opportunities

Project Results

4,771

Website Sessions

861

Free Samples Ordered

1,464

Email List Generated

HowWeDidIt

With a deep understanding of their audience we:

Website development to include ecommerce capability and targeted landing pages

Set up of an Email and Hubspot CRM platform and integration with the website

An audit of competitor activity on social media

We focused solely on social media, primarily Facebook and Instagram

Organic social was utilised to create a brand presence support by paid social activity

With the key target audience in mind we took a creative first approach focusing on aesthetically pleasing real life scenarios utilising a mix of static, carousel, feed and reel formats.

I knew that Hillsgreen would truly understand our product and the market. Being a start-up brand, our first campaign was only planned internally to be a test and learn exercise, to gather the initial response to the product. However, Hillsgreen achieved much more than this. We built a database, captured the attention of B2B prospects and retailers and proved consumer demand. It really has set us up for the future.

JP Dorgan Head of Business Growth