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Influencer Marketing

Ag-influencers are a powerful asset for your sales and marketing strategy. Our trusted partnerships with them help us reach your target audience more cost-effectively and grow your marketing activity across multiple channels.

Increase your reach increase your Revenue

We don’t just think influencers can support your marketing strategy and help you reach your business objectives. We know it. We know that 78% of farmers are influenced by other farmers. We know 83% use social media regularly. And we know that at least 36% say influencers inform their buying decisions. Those numbers are growing, and we make sure you can take advantage, matching you with perfect influencers for your brand.

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Effort-Free Engagement

Drawing on our relationships with ag-influencers across the industry, we connect you with the voices best placed to promote your brand. We identify who aligns with your business and who has the most relevant, most engaged audiences. Then we reach out and engage them on your behalf. We believe in a human approach, communication is key.

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Our Influencer Partners

Because of our experience and understanding of agriculture, we’re trusted by ag-influencers across the country to represent them. From Tom Pemberton to Charlotte Ashley Farm, see who we work with and who could help amplify your brand.

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Charlotte Ashley

Charlotte Ashley Farm

Charlotte is a bundle of joy, a creative genius and a straight-talking, hard-grafting farmer, who regularly shares content that follows the highs, the lows and the general shenanigans of farming life. Embarking on her journey into Dairy farming from alongside Beef and Sheep enterprises, no two days are the same with Charlotte.

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Tom Pemberton feeding a cow in the field.

Tom Pemberton

Tom Pemberton Farm Life

Tom is a true legend!! One of the most recognised farmers in the industry. He has been showcasing the farm and his day-to-day life for many years, his opinion is well respected by all.

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Ioan Humphreys

that_welsh_farmer

Ioan is one of life’s characters, a complete legend! Passionate about sharing just how brilliant British Agriculture and Food Production are.
He’s a 5th Generation Beef, Sheep, and Poultry farmer in Mid Wales. His content is raw and honest, with a cheeky sense of humour, Ioan always entertains his audience.

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Olly Harrison

Olly Blogs

Olly produces a daily ‘vlog’ of life on his Arable farms. A true entrepreneur, with a creative mind, his content provides a glimpse into the highs and lows of life on the farm. With 14 income streams in his business, and a touch of humour there is never a dull moment. Sharing visits, events and trials, on top of daily life, Olly’s content is varied, engaging and his following incredibly loyal.

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Rebecca Wilson

rebeccawilsonfarming

Rebecca is a joy! Her content is educational and informative, showing the reason we as farmers do what we do!
A 5th generation Arable & Sheep farmer, farming sustainably in North Yorkshire, Rebecca understands the challenges farmers face first hand. Passionate about raising awareness for the mental health challenges farmers face, she is working to breakdown both the stigma & barriers within the industry.
Becca hosts a podcast, regularly speaks at events and is a well-respected industry leader. She is passionate about bridging the gap between the farmer and consumer through educational and engaging content.

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Andrew Ward MBE

Wardyswaffle

Farming 1600 acres, growing wheat, barley, oil seed rape, sugar beet, beans and oats in Lincolnshire, and is the only farmer in the UK growing Capulet beans, the first true, British variety of baked beans.
Andrew is the founder of Forage Aid, a charity set up to provide feed and bedding to farmers affected by severe weather and natural disasters.
A true ambassador for our industry, Andrew was awarded an MBE for his services to Agriculture. Passionate about driving forward, the farm never stands still, technology, knowledge and partnerships at the heart of his business. Well respected, Andrew regularly speaks at industry events and conferences, entertaining his audience with his charm and informative nature

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Joe Seels

joeseels

Joe is a beef & Arable farmer from South Yorkshire, sharing daily life on the farm, Joe engages both the consumer and the farmer alike. A cheeky character, Joe’s content is fun and informative. Sharing the highs and lows, he has built a loyal following. A well recognised personality, Joe regularly appears at events.

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James Scott

Scotty's Farm

James is a passionate young farmer, new to the dairy sector, he is embarking on his journey with a bright and positive attitude, sharing day to day life on the farm. Seizing every opportunity that comes his way, James is proud to be a NFU Student & Young Farmer Ambassador 2024.

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William Murray

Williammurray93

Guaranteed to put a smile on your face, William’s content is entertaining and informative, appealing to the younger demographic. With a wicked sense of humour, he shares his days on the farm, the variety of enterprises on the farm means life is never dull!
William’s channel, started as a competition with his sister, has grown into a strong and loyal following, all waiting to witness the next adventure.

Passionate about mental health in the rural community, William is always willing to talk to whoever needs his support!

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Olivia Cullimore

Oliviaslambs

Creative and just a little bit chaotic – Olivia likes to try and show the fun in farming! Olivia believes in working hand in hand with nature, championing access to home grown, sustainable food, produced on British soil.
Sharing day to day life on the farm, Olivia is passionate about animal health and welfare. With cattle and sheep, there is always something going on. Olivia’s content is light-hearted, uplifting and real, appealing to both farmers and consumers alike.

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Drew Steel

Drew's Farmin' Life

Drew’s content is raw and honest. He is straight talking, and authentic. Involved in all aspects of the farm, he can usually be found on a tractor! Running a fleet of New Holland tractors the farm is a busy place.
A mixed farm of Dairy, Beef & Arable, who do all of their own fieldwork, silaging and harvesting. Alongside the daily routine of the dairy and beef enterprises.

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Eleri Williams

Farmer Lel

Starting her socials in Covid times to share the countryside with the nation, Lel is all about inclusivity and education.
With a passion for livestock from an early age, her small flock of pedigree sheep provide a release from her full-time job Growing up, her grandparents farm was her favourite place to be and she knows that for some viewers her content may be the only opportunity they have to ‘get outside’ in a day.
Passionate about mental health, Lel wants to provide a safe space for all, a no judgement zone

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Jacob Barton

Jacob Barton Farming

Jacob’s main aim in life is to be a farmer! With an already huge love of the industry, Jacob’s entrepreneurial nature has seen him launch Barton Wool, a brand processing the fleeces produced on the farm into handmade woollen headwear in a sustainable way.

Jacob has been a fan of the “Ag YouTubers”, always first in line for a meet and greet, his cheeky character and inquisitive nature have caused him to explore his own channel, showing life on the family farm.

With the unique viewpoint of a young person in Agriculture, Jacob aims to promote British Ag. The family farm encompasses both beef and sheep enterprises as well as a machinery hire & sales business, providing opportunity for endless variety.

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Lucy Stevens

Horncastle Farm

At the helm of the menagerie that is Horncastle Farm, Lucy opens the gates to the public to showcase the whole farming story from production to conservation offering experiences such as pumpkin picking!

A business almost as cool as the owner!

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Ally Hunter Blair

Wye Farm

Whether he is running the home 500 acre farm, finding himself portraying the wonderful world of farming across social media and television or doing a changeover in their airbnb, self proclaimed young(ish) farmer Ally Hunter Blair is always busy!

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Tom Parkinson

The BIG Little Farmer

Big man and even bigger personality, Tom spends his time sharing the trials and tribulations of small scale dairy farming in Lincolnshire. From calving to milking and sowing to mowing Tom is a great advocate for the sector!

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Will Roobottom

Cowley Hill Farm

Will shares his journey into farming keeping his pedigree flock Lleyn and tidy, producing hay for the local equine market as well as flying the flAG at any given opportunity!
Passionate about educating consumers whilst still remaining technical for his peers, Will strikes a balance of informative and engaging with his content.

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Sophie Bell

sophie_bell__

Starting her farming journey at a young age, Sophie has always had a keen interest in the farm. A change in family circumstances saw Sophie take over the day to day running of the farm, alongside a full time job off the farm, a true superwoman, Sophie takes it all in her stride.

Sophie’s mission was to utilise the farm to make it profitable, promote Women in Agriculture and inspire the next generation to consider a career in Ag. Sophie enjoys the creativity of creating content, a ‘dabhand’ at video editing you can always ensure Sophie’s videos are perfection!

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Holly Atkinson

holly.and.the.herd

Vet turned Farmer, Holly has transitioned into life as an organic, coastal dairy farmer nestled in South Devon. Sharing glimpses of authentic “farm‑life” ranging from calf‑rearing and farm safety to family adventures along the beautiful coastline 

Holly has a passion for farm safety and animal welfare drawing on her veterinary training to manage herd health and drive success in the  herd.

Proud Mum to 2 boys and wife to her farm manager husband, Holly candidly combines the joys and challenges of sharing her passion for Agriculture with family life. Never far from an adventure, Holly is at her happiest when swimming in the sea or exploring the countryside.

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John Halton

johnhalton3

John is a progressive Irish dairy farmer and digital content creator from County Meath, where he runs a 200-acre farm with 150 Holstein cows.
A graduate of Harper Adams University, John blends traditional farming with modern technology to drive efficiency and sustainability. Through his engaging content on TikTok and Instagram he offers an authentic, educational look into daily farm life.
A true presenter, John has had the pleasure to represent brands such as Grassmen and Agri Insider, National Dairy Council showcasing the best of UK & Irish Agriculture.

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Josh Misselbrook

J M Farming

Josh shares an unfiltered look at the realities of modern farm life. From early-morning milking and autumn calving to tractor work and herd care, his videos and posts capture the dedication, grit, and humour behind the gates of a working dairy farm.

His content combines practical tips, behind-the-scenes stories, and seasonal updates, offering a daily snapshot of rural life – all with his trademark down-to-earth approach.

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Adam Conn

thevetatthecoast19

A northern Irish Vet, Adam combines humour with practical veterinary advice and a keen focus on herd health, fertility and welfare. Keen to show the value vets add on farm with his technical advice and engage his audience with his trending content. 

Sharing the highs and lows of a practicing Vet, Adam shows a different side to life on a farm. Addressing real issues facing farmers, he breaks down complex farm vet practices into engaging, easy to understand posts, all with a touch of humour! 

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Risk-Free Partnerships

Reaching out to potential influencers, negotiating contracts and payments, organising agreements and planning campaigns is very time-consuming. That’s why take care of everything for you. Our existing relationships with influencers streamline the entire process, and we know exactly what needs to be done to kickstart influencer activity for your brand.

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Results-Driven Campaigns

When you’re working with influencers, you want to make sure you get results. Results that increase your reach, boost your marketing activities, and ultimately drive revenue. Our influencer campaigns don’t just focus on brand shout-outs or product promos. We build comprehensive strategies that leverage your influencer marketing across every channel.

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“Working with Hillsgreen has meant that I am able to concentrate on farming, they provide insight and value, taking care of the negotiation and communication with brands ensuring that the agreement works for both parties.”

Charlotte Ashley Farm Content Creator

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