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How do youMarketToFarmers?

Uncover the latest, unrivalled, insights into how your agri-audience behaves, and identify how you can target them effectively.

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Marketing to farmersReport 2025/26

Discover the latest industry leading findings on how to market to farmers:

  • The best marketing channels to reach farmers
  • The agricultural brands that stand out and how you can join them
  • The leading influencers and creators
  • The eight key farming personas shaping campaigns in 2025/26

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    Over
    900
    Farmers
    Surveyed

    Thinking of incorporatinginfluencer marketing?

    This years marketing to farmers report delves into the up and coming world of agri influencers.

    • The top 10 Agri influencers in the UK
    • Do influencers affect buying decisions on farm.
    • The up and coming influencer list
    Find out more Right arrow - Hillsgreen

    Not sure which channelwill impactyour marketing

    With a range of options and opportunities in front of you, data lead decisions can help drive growth and return. With this years marketing to farmers report you will:

    • Understand the most popular marketing channels
    • Learn the type of content farmers really want
    • Delve into the world of buying online
    Find out more Right arrow - Hillsgreen

    The marketing manager'sEssential Guide

    For the fourth year running, the Marketing To Farmers report delivers the most valuable insight into agri audience marketing trends in the UK. It’s already been downloaded and used to transform marketing efforts by over 900 agri-businesses.

    speech

    The data from the Marketing to Farmers report gave us the confidence to put budget behind digital marketing. Following a huge success with this strategy in the first year we were able to increase budgets for the following years and beat our targets.

    Alli McIntyre Director Cereals at Cereals & Fruit Focus Events
    £10k
    Additional paid social revenue

    TheResultsThatCount

    See our Work Right arrow - Hillsgreen
    Integrated Approach
    Farm Business Survey Feature Image
    View case study
    +4,342,100
    Impressions
    CRO
    Paid Social
    GEA FARM TECHNOLOGIES Feature Image
    View case study
    +88
    Leads in the first 18 days
    GEA FARM TECHNOLOGIES
    Email
    Paid Social
    PPC
    SEO
    Warrendale Wagyu Farmers Feature Image
    View case study
    38.1%
    Increase in revenue YoY
    Warrendale Wagyu Farmers

    Our Expertise