Panel Discussion: Making Events Work Harder with Digital Marketing
Events take time, money, and planning. Whether it’s LAMMA, Cereals, or a local trial site, you’ve only got a narrow window to make an impression. But the smartest agricultural businesses know that the real impact starts well before the gates open and continues long after the last visitor leaves.
This live panel discussion will explore how digital marketing can strengthen your event presence at every stage: before, during, and after.
Chaired by Andy Venables, founder of Hillsgreen, the session brings together three experienced voices in agricultural events and marketing. Expect clear insights, real-world examples, and practical advice to apply to your next show.
Meet the Panel
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Edward Seed – Sales and Marketing Manager, Hillsgreen
Edward started his career working on some of the UK’s largest ag events, including LAMMA, CropTec, and the British Farming Awards. He has also worked internationally across sectors such as esports and investment, building a strong understanding of how to combine on-the-ground impact with digital reach.
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Samantha Sharp – Group Marketing Director, Agriconnect
Samantha leads marketing for media and events at AgriConnect, home to some of the UK’s biggest agricultural events. With over 15 years’ experience on the exhibitor side, she brings a deep understanding of what drives engagement and impact across the farming events space.
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Leah Meirion Davies – Marketing & Social Media Officer, Royal Welsh Agricultural Society
Leah is heading into her second year with one of the UK’s most loved shows. She is passionate about digital strategy and brand, and she’s developed a sharp eye for generating engagement across the agricultural show space. As the founder of the Agricultural Show Marketing Club, she also supports a wider network of show marketers with tools, trends, and ideas to bring rural events to life.
What We’ll Cover
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Why events remain a missed opportunity for many ag businesses
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How digital can support every stage, not just the day itself
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Steps you can take to build visibility, generate leads, and keep conversations going
This session is all about action. You’ll leave with ideas, inspiration, and tools you can use right away.
