HOW TO BUILD A BRAND!

There is a big difference between businesses that have a brand and businesses that don’t. The businesses with brands see dramatically better results across every part of their marketing and sales. From reach and engagement to lead generation, conversion and sales, brand-led businesses consistently perform better.

Many agricultural companies focus on selling products or services but overlook the importance of building a brand. A business delivers transactions, while a brand builds trust, loyalty and long-term growth. The challenge is understanding the difference and knowing how to turn reputation into results.

In this webinar, we will explore what separates a brand from a business and why that distinction matters. You will discover:

• The key differences between running a business and building a brand

• Why perception and reputation are vital in agriculture

• How to measure the impact of brand and show a clear return

• Practical steps to start building brand strength with limited resources

• Real examples of agricultural brands that have seen the benefits

This session is for agricultural businesses that want to move beyond short-term sales and start building a brand that farmers recognise, respect and choose.

Meet the panel

Andy Venables
CEO, Hillsgreen

Ben Hampson
Brand and Messaging Strategist

Ed Seed
Sales and Marketing Manager, Hillsgreen

Rachel Watling
National Marketing Manager, Agrii