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Paid Media Manager

Hillsgreen is looking for a Paid Media Manager with a passion for audiences, ideally with agency experience, to work across paid search and social.

Performance Marketing

Position Overview

As a Paid Media Manager, you’ll lead the planning, execution, and optimisation of paid campaigns across platforms like Meta (Facebook/Instagram), LinkedIn and Google Ads. You’ll be responsible for identifying trends, reporting issues, and providing data-driven insights to improve client results.

You’ll also work closely with Client Success Managers and sales to develop cohesive marketing strategies tailored to client objectives. Acting as the performance lead for your accounts, you’ll collaborate with other marketers to ensure all activity aligns with a single, unified strategy. While your primary focus will be on paid media, you’ll also contribute to organic social, email, and content strategies to ensure a cohesive multi-channel approach.

About Us

At Hillsgreen, we help agricultural businesses thrive through impactful and results-driven marketing. Our team works collaboratively to deliver excellence across multiple digital channels, combining creativity, strategy, and a deep understanding of client goals. Join us and be part of a dynamic team making a real difference in the agricultural sector.

Key Responsibilities

Strategy and Collaboration:

Working ‘end to end’ to develop and execute marketing strategies that integrate multiple channels, including paid media, organic social, and email marketing, ensuring alignment with client objectives. i.e Strategy > Build > Optimisation > Reporting
Collaborate with Client Success Managers to translate client business goals into actionable marketing plans.
Leading with forecasting & strategy, and participation in pitches and presentations.
Ensure all client activity is managed under a single strategic direction to maximise impact across channels.
Develop data-driven recommendations to inform marketing strategies and adjust approaches as needed.

Paid Media Campaign Management:

Plan, launch, and optimise campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, TikTok, Snapchat and Merchant Centre
Working with our dedicated creative partners to create standout creative with channel best practice in mind
Conduct keyword research, audience targeting, and ad creative briefing to maximise campaign effectiveness.
Identify optimisation opportunities, including A/B testing of ad copy, landing pages, and audiences.
Stay up-to-date with platform updates, trends, and algorithm changes.
Create detailed media and budget plans, ensuring alignment with client goals and budgets.

Data and Analytics:

Analyse and report on campaign performance, providing actionable insights to improve ROI.
Monitor active campaigns regularly, ensuring they meet defined KPIs and identify early signs of issues.
Use tools like Google Analytics, Tag Manager, and Agency Analytics to track conversions and optimise data accuracy.

Growth and Development:

Proactively identify areas for client account growth and collaborate with Client Success Managers to implement recommendations.
Support the growth of Hillsgreen’s paid media capabilities by sharing industry trends and upskilling team members.
Brief creative teams on ad asset needs and provide input on how to optimise visuals and messaging for performance.
Support the development of secondary skills in organic social or email marketing to maintain a multi-channel approach.

  • Position Overview

  • As a Paid Media Manager, you’ll lead the planning, execution, and optimisation of paid campaigns across platforms like Meta (Facebook/Instagram), LinkedIn and Google Ads. You’ll be responsible for identifying trends, reporting issues, and providing data-driven insights to improve client results.

    You’ll also work closely with Client Success Managers and sales to develop cohesive marketing strategies tailored to client objectives. Acting as the performance lead for your accounts, you’ll collaborate with other marketers to ensure all activity aligns with a single, unified strategy. While your primary focus will be on paid media, you’ll also contribute to organic social, email, and content strategies to ensure a cohesive multi-channel approach.

    About Us

    At Hillsgreen, we help agricultural businesses thrive through impactful and results-driven marketing. Our team works collaboratively to deliver excellence across multiple digital channels, combining creativity, strategy, and a deep understanding of client goals. Join us and be part of a dynamic team making a real difference in the agricultural sector.

  • Key Responsibilities

  • Strategy and Collaboration:

  • Working ‘end to end’ to develop and execute marketing strategies that integrate multiple channels, including paid media, organic social, and email marketing, ensuring alignment with client objectives. i.e Strategy > Build > Optimisation > Reporting
    Collaborate with Client Success Managers to translate client business goals into actionable marketing plans.
    Leading with forecasting & strategy, and participation in pitches and presentations.
    Ensure all client activity is managed under a single strategic direction to maximise impact across channels.
    Develop data-driven recommendations to inform marketing strategies and adjust approaches as needed.

  • Paid Media Campaign Management:

  • Plan, launch, and optimise campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, TikTok, Snapchat and Merchant Centre
    Working with our dedicated creative partners to create standout creative with channel best practice in mind
    Conduct keyword research, audience targeting, and ad creative briefing to maximise campaign effectiveness.
    Identify optimisation opportunities, including A/B testing of ad copy, landing pages, and audiences.
    Stay up-to-date with platform updates, trends, and algorithm changes.
    Create detailed media and budget plans, ensuring alignment with client goals and budgets.

  • Data and Analytics:

  • Analyse and report on campaign performance, providing actionable insights to improve ROI.
    Monitor active campaigns regularly, ensuring they meet defined KPIs and identify early signs of issues.
    Use tools like Google Analytics, Tag Manager, and Agency Analytics to track conversions and optimise data accuracy.

  • Growth and Development:

  • Proactively identify areas for client account growth and collaborate with Client Success Managers to implement recommendations.
    Support the growth of Hillsgreen’s paid media capabilities by sharing industry trends and upskilling team members.
    Brief creative teams on ad asset needs and provide input on how to optimise visuals and messaging for performance.
    Support the development of secondary skills in organic social or email marketing to maintain a multi-channel approach.

What You'll Bring:

Proven experience managing paid campaigns across platforms such as Google Ads, Meta, LinkedIn, and/or YouTube.
Proven strategic expertise and knowledge specifically in digital marketing disciplines.
Strong analytical skills with the ability to interpret data and deliver actionable insights.
Experience in creating and managing multi-channel strategies.
A proactive, audience-first mindset with the ability to balance strategic thinking and hands-on campaign management.
Excellent communication and organisational skills to manage multi-channel campaigns effectively.
Experience in the agricultural sector is advantageous but not essential.

What You'll Get:

Competitive Salary: Annual salary of £30,000 - £38,000 dependent on experience
Personal Development: Annual growth plans, 1:1 reviews, and opportunities to expand your expertise.
Generous Holiday Allowance: 27 days of annual leave plus bank holidays.
Hybrid Working: A mix of office and remote working days. Mondays & Thursdays in the office
Pension Scheme
Professional Growth: Access to mentoring, study support, and professional development opportunities.
Supportive Culture: Be part of a collaborative, passionate team that values creativity and shared success.
Free onsite parking

Our Core Values:

Respectful - Valuing diverse perspectives and treating everyone with fairness and understanding.
Brave - Embracing challenges with courage and pushing boundaries to achieve excellence.
Curious - Seeking to learn, explore, and find innovative solutions to drive progress.
Proud – Celebrating successes and delivering work we can stand behind with confidence and integrity.
Purposeful - Focusing on intentional, impactful effort.
Above all, we take pride in delivering exceptional results and making a difference in the agricultural industry.

Are you ready?:

If you’re ready to achieve great results for your clients, we’d love to hear from you. Apply today and help us deliver impactful, purposeful marketing for the agricultural industry!

Specialisation Opportunities

At Hillsgreen, we encourage team members to develop specialisations within their roles. Whether your focus is eCommerce, paid search, paid social, email marketing, or organic social, we’ll support you in building expertise in areas that align with your interests and strengths while delivering impactful results for clients.

Location

Hybrid – minimum two days a week in our rural Hillsgreen office (Holmes Chapel, Cheshire), with the flexibility to work remotely. 

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