Position Overview
As a Digital Marketing Manager with a focus on Paid Media & Analytics, you’ll lead the planning, execution, and optimisation of paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. You’ll be responsible for identifying trends, reporting issues, and providing data-driven insights to improve client results.
You’ll also work closely with Client Success Managers and sales to develop cohesive marketing strategies tailored to client objectives. Acting as the lead digital marketer for your accounts, you’ll ensure all activity aligns with a single, unified strategy. While your primary focus will be on paid media and analytics, you’ll also contribute to organic social, email, and content strategies to ensure a cohesive multi-channel approach.
About Us
At Hillsgreen, we help agricultural businesses thrive through impactful and results-driven marketing. Our team works collaboratively to deliver excellence across multiple digital channels, combining creativity, strategy, and a deep understanding of client goals. Join us and be part of a dynamic team making a real difference in the agricultural sector.
Key Responsibilities
Strategy and Collaboration:
Paid Media Campaign Management:
Data and Analytics:
Growth and Development:
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Position Overview
-
As a Digital Marketing Manager with a focus on Paid Media & Analytics, you’ll lead the planning, execution, and optimisation of paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn. You’ll be responsible for identifying trends, reporting issues, and providing data-driven insights to improve client results.
You’ll also work closely with Client Success Managers and sales to develop cohesive marketing strategies tailored to client objectives. Acting as the lead digital marketer for your accounts, you’ll ensure all activity aligns with a single, unified strategy. While your primary focus will be on paid media and analytics, you’ll also contribute to organic social, email, and content strategies to ensure a cohesive multi-channel approach.
About Us
At Hillsgreen, we help agricultural businesses thrive through impactful and results-driven marketing. Our team works collaboratively to deliver excellence across multiple digital channels, combining creativity, strategy, and a deep understanding of client goals. Join us and be part of a dynamic team making a real difference in the agricultural sector.
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Key Responsibilities
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Strategy and Collaboration:
- Develop and execute marketing strategies that integrate multiple channels, including paid media, organic social, and email marketing, ensuring alignment with client objectives.Collaborate with Client Success Managers to translate client business goals into actionable marketing plans.Support the sales team and client success managers with forecasting, strategy input, and participation in pitches and presentations.Ensure all client activity is managed under a single strategic direction to maximise impact across channels.Develop data-driven recommendations to inform marketing strategies and adjust approaches as needed.
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Paid Media Campaign Management:
- Plan, launch, and optimise campaigns across platforms such as Google Ads, Meta, LinkedIn, and YouTube.Conduct keyword research, audience targeting, and ad creative briefing to maximise campaign effectiveness.Identify optimisation opportunities, including A/B testing of ad copy, landing pages, and audiences.Create detailed media and budget plans, ensuring alignment with client goals and budgets.Stay up-to-date with platform updates, trends, and algorithm changes.
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Data and Analytics:
- Analyse and report on campaign performance, providing actionable insights to improve ROI.Monitor active campaigns regularly, ensuring they meet defined KPIs and identifying early signs of issues.Use tools like Google Analytics, Tag Manager, and Agency Analytics to track conversions and optimise data accuracy.Proactively identify areas for client account growth and collaborate with Client Success Managers to implement recommendations.
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Growth and Development:
- Proactively identify areas for client account growth and collaborate with Client Success Managers to implement recommendations.Support the growth of Hillsgreen’s paid media capabilities by sharing industry trends and upskilling team members.Brief creative teams on ad asset needs and provide input on how to optimise visuals and messaging for performance.Support the development of secondary skills in organic social or email marketing to maintain a multi-channel approach.
What You'll Bring:
What You'll Get:
Our Core Values:
Are you ready?:
If you’re ready to lead operations and play a key role in delivering exceptional projects and campaigns for Hillsgreen, we’d love to hear from you. Apply today and help us deliver impactful, purposeful marketing for the agricultural industry!
Specialisation Opportunities Across All Digital Marketing Managers:
At Hillsgreen, we encourage team members to develop specialisations within their roles. Whether your focus is eCommerce, paid search, paid social, email marketing, or organic social, we’ll support you in building expertise in areas that align with your interests and strengths while delivering impactful results for clients.
Location
Hybrid – minimum two days a week in our rural Hillsgreen office (Holmes Chapel, Cheshire), with the flexibility to work remotely.
