Farmers are making buying decisions differently. The question is whether your marketing reflects how they are really researching, comparing and choosing who to buy from.
The 2026/2027 Marketing to Farmers Report gives a true look at how farmers are making buying decisions, from where they search for information to what builds trust and what influences them before they speak to a supplier.
In this webinar, we’ll give you early access to the data and show what it means for agricultural businesses that want to generate better leads, build stronger campaigns and understand their audience more clearly.
Date and time
3rd June
1:00pm to 2:30pm
What we will cover
- What the early access 2026/2027 Marketing to Farmers data is telling us
- How farmers are researching products, services and suppliers
- What influences trust, confidence and buying decisions
- Where digital channels fit into the buying journey
- How online research and offline conversations work together
- What agricultural businesses can do to shape more effective marketing campaigns
Pricing
Early bird: £50
Standard ticket: £75 from 27th May
