Marketing to farmers report

How do you really
market to farmers?

Uncover the latest, unrivalled insights into how your agri-audience behaves, and identify how you can target them effectively.

The Marketing to Farmers report, open at a spread of findings

Get insights from 1,255 farmers with our latest report.

Marketing
to farmers
Report 2026/27

Discover the latest industry-leading findings on how to market to farmers:

The best marketing channels to reach farmers
The agricultural brands that stand out and how you can join them
The leading influencers and creators
The eight key farming personas shaping campaigns in 2026/27

Two visitors reading the report at an agricultural show

Get your free report today

Thinking of incorporating
influencer marketing?

This year's marketing to farmers report delves into the up and coming world of agri influencers.

The top 10 Agri influencers in the UK
Do influencers affect buying decisions on farm?
The up and coming influencer list

Find out more

Not sure which channel
will impact your marketing

With a range of options and opportunities in front of you, data-led decisions can help drive growth and return. With this year's marketing to farmers report you will:

Understand the most popular marketing channels
Learn the type of content farmers really want
Delve into the world of buying online

Find out more

Visitors talking at an agricultural event

The marketing manager’s
Essential Guide

For the fourth year running, the Marketing to Farmers report delivers the most valuable insight into agri audience marketing trends in the UK. It’s already been downloaded and used to transform marketing efforts by over 900 agri-businesses.

The data from the Marketing to Farmers report gave us the confidence to put budget behind digital marketing. Following a huge success with this strategy in the first year, we were able to increase budgets for the following years and beat our targets.

– Alli McIntyre, Director Cereals at Cereals & Fruit Focus Events

£10k Additional paid social revenue