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Boost your Agri-business with influencer marketing: here’s how

30 May 2024·Shabawn
Marketing Strategy
Social Media

In today’s digital age, social media is everywhere and consumers’ preferences always change. To keep up, agri-businesses need to find new and innovative ways to connect with their audiences; this is where influencers and content creators come in. Influencer marketing is a powerful marketing tool that is being increasingly used across industries, including agriculture. Let’s put it this way; you cannot scroll down your newsfeed without seeing content creators or influencer marketing being utilised. At Hillsgreen, we know how vital agricultural influencers and content creators are to your marketing strategy and how they can drive success for your brand.

So, why choose to include influencer marketing in your strategy?

Building trust within an organic, authentic community

Agricultural influencers are often farmers or industry experts themselves. Their firsthand experiences and knowledge make their endorsements credible. By aligning influencers who have built up trust within their community, you can boost your brand’s reputation and gain consumer trust.

Ensures a targeted reach

Let’s face it, agricultural influencers have a deep understanding of their audience, mainly because they are your audience! Partnering with influencers or content creators who have a strong following within your target marketing means that you’re reaching potential customers already interested in your product or service. This targeted approach maximises your marketing impact and helps to generate quality leads.

It’s educational

Agriculture is an industry that is constantly evolving with new technologies, practices and challenges. Influencers can keep their audience updated with valuable insights and advice. By collaborating with them to create educational content, you can position your brand as a trusted authority in the ag community.

Social proof and influence

In today’s social media-driven world, social proof helps shape consumer behaviour. When respected figures within the agricultural community endorse your brand, it reinforces trust and confidence in your products. Leveraging influencer credibility can increase brand awareness, drive engagement and ultimately boost sales.

Authentic storytelling

One of the most powerful aspects of influencer marketing is its ability to facilitate authentic storytelling. Agricultural influencers share unique stories and experiences, from farming journeys to day-in-the-life content. By working with influencers, you can tell your brand’s story in a genuine, relatable way, building meaningful connections with your audience.

Transform your marketing strategy today

It’s safe to say that in 2024 influencer marketing is key to a successful marketing strategy, offering benefits such as authenticity, targeted reach and social proof. By partnering with ag-influencers that align well with your brand, who connect with your audience and share your values, you can effectively engage consumers, build your brand awareness and drive success for your agri-business.

Influencer marketing is not going away anytime soon – so what are you waiting for? Get in touch with Shabawn to discuss how influencer marketing can fit into your wider marketing strategy this year.

Hillsgreen Blog Author


As operations manager at Hillsgreen, Shabawn ensures that things all things ‘Hillsgreen’ run smoothly, leads on team development and company culture.


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