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How to Reach More Farmers Without Wasting Your Marketing Budget

October 1, 2026
11:30AM

Reach the right farmers, on the right channels, with less wasted spend.

Join our free webinar to learn where farmers actually spend their time, which channels to prioritise and how to make your marketing budget work harder.

Reaching farmers is not about being everywhere or spending more for the sake of it. It is about knowing where your audience is, what they pay attention to and which channels are most likely to drive results.

In this webinar, we’ll use insight from our Marketing to Farmers research to look at how farmers are finding information, what influences their decisions and how brands can make smarter choices with their marketing spend.

If you are planning campaigns, reviewing your channel mix or trying to get more from a limited budget, this session will give you practical guidance you can take away and use.

In this free webinar, you’ll learn:

Where farmers spend their time
Understand the channels, platforms and sources farmers are using.

Which channels to prioritise
Learn where your time, content and budget are most likely to work hardest.

How to reduce wasted spend
Focus your activity around the right audience, message and platform.

What farmers pay attention to
Find out how to build trust, stay relevant and stand out.

How to make your budget go further
Take away practical ideas for planning more focused campaigns.

Who should attend?

This webinar is for anyone responsible for marketing to farmers or rural audiences, including agricultural brands, rural businesses, marketing teams and business owners looking to improve campaign performance.

Speakers:

  • Andy Venables, CEO, Hillsgreen
  • Ashleigh Kennerley, Senior Digital Marketing Manager, Hillsgreen
  • Rob Bone, Digital Marketing Manager, Hillsgreen

FREE webinar
Complete the form to secure your place.

Eventinformation

Date
October 1, 2026
Time
11:30AM
Location
Online