BUILD A STRATEGY THAT MEETS YOUR GOALS!

Building a marketing strategy for farming and rural audiences comes with its own challenges. Long buying cycles, seasonal decision-making, shifting market conditions and multiple influencers all affect how and when farmers buy. As a result, many businesses head into a new year responding to pressure rather than working to a clear plan.

Marketing plans are often shaped by channels and activity instead of a proper understanding of the audience, the sales process and what has delivered results before. This can lead to scattered spend, difficulty proving value and plans that fall apart when priorities change.

In this webinar, we will break down how to approach your 2026 marketing strategy if you sell to farmers and rural audiences. The focus will be on building a strategy that supports sales, uses evidence rather than assumptions, and can cope with change throughout the year.

You will discover:

• The key elements of a marketing plan and how they connect

• How to understand your audience and how farmers make buying decisions

• How to review past performance and use it to guide planning

• How to map your sales journey and make sense of conversion rates

• How to allocate budget and judge performance realistically

• How to build flexibility into your strategy without losing direction

This session is for business that want a more structured, realistic approach to marketing in 2026, built around how the sector actually works.