Join the conversation on how influencer marketing really works in agriculture!

Influencer marketing is no longer just for lifestyle brands. In the farming world, it is becoming a powerful way to build awareness, earn trust and support the full marketing mix.

This is not about viral moments or short-term hype. It is about working with the right voices to tell real stories, from real farmers, in a way that connects with the people you want to reach.

In this live Q&A, we will explore how agri brands are using influencer marketing to strengthen their campaigns and deliver results that last beyond the scroll.

What you will learn

• Why influencer marketing works in farming, and why trust matters most

• What results to expect, and why it is not about instant sales

• How to choose the right creators and build partnerships that feel authentic

• Where influencer content fits within a wider marketing strategy

• How influencer marketing helped the Farm Business Survey campaign gain over 4 million impressions

• Practical advice on budgeting, planning, and getting started

Meet the panel

Aidie Street
Managing Director, Hillsgreen
Bringing a strategic view on where influencer marketing fits into modern agricultural campaigns and how it connects to broader objectives.

Shabawn Farrell
Head of Client Services, Hillsgreen
Leads Hillsgreen’s influencer marketing service. Works closely with brands and creators to deliver campaigns that feel real and get results.

Natalie Gaibani
Managing Director, Promar International
Offering insight into how Promar worked with Hillsgreen to plan and deliver influencer activity as part of a wider campaign, and what the results looked like.