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Day in the Life

A Day in the Life with Amy Eggleston

By Liz Mortimer
24th May 2021

A Day in the Life with Amy Eggleston

At the start of May, we were joined by the lovely Amy Eggleston for our Rural Roundtable to discuss the power of influencers in agriculture. It was one of our best yet and was a great session. If you missed it, you can watch it all back here.

Not only did Amy lead the Rural Roundtable for us but she also told us a bit more about a day in her life and what she’s most passionate about.

What do you do in your job?

I am a dairy farmer and a rural marketing specialist. I spend my time split between the two roles and enjoy both equally! My brother and I are fifth-generation dairy farmers working on our family farm with our Dad in Leicestershire. We milk 530 cows who graze outside for most of the year! When I am on the farm, I often milk the cows, look after calves and measure the grass in order to decide which fields to put the cows into! 

As well as my farm role, I also help rural businesses promote themselves including using social media and influencers.

What are you most passionate about?

I am extremely passionate about the agricultural industry – hence why I set up my marketing business Pastures Green Communications Ltd. I also share my daily farming life on Instagram @thedairydaughter and LOVE showing people the truth behind a British dairy farm. I think the industry as a whole has been misunderstood – and I want to spend time trying to show people what really happens. I also enjoy speaking to school children about farming and talking to them about where their food comes from.

What has been your most satisfying moment in your career to date?

I find so many elements of my job extremely satisfying, but the best thing has to be successfully rearing baby calves who then go on to join our herd of cows when they are 2. It is so rewarding to see them grow up and to see them grow up!

What’s the one thing you really want to do but have never done, and why?

The one thing I have never done is swim outdoors in some really cold water. I don’t really know why I want to try it but I think it would be really exhilarating? Open water swimming is something I think would be a big challenge but a fun one!

Who has been your greatest inspiration?

My parents. I am so lucky to be learning how to farm from my family, and I feel incredibly grateful that my Dad has so much great advice to pass onto us. He has spent the majority of his life working on our farm and so he knows it inside out. My Mum is an amazing support network and is always there when I need a chat – they’re both brilliant!

What’s your favourite thing to do when you’re not working?

I love skiing – and generally being on holiday! Not being able to travel has made me miss it even more. I love experiencing new cultures and seeing new places. I have spent some time in New Zealand which I loved. It was great to see their farms and learn how they do things.

Best piece of advice you would give to an aspiring youngster wanting to get into agriculture?

GET STUCK IN! It doesn’t matter if you don’t come from a farming background or don’t have a degree in farming, you won’t know until you try. It’s an incredible industry and is so rewarding – I couldn’t recommend it enough. As long as you’re keen to learn, you’ll be fab! Experience is a great place to start so don’t be afraid to ask to help out on a farm

Thank you to Amy for taking the time to answer these questions for us. If you don’t already, go give Amy a follow on Instagram.

If you would like to take part in our day in the life feature, get in touch!

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