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Performance
Marketing

Our single focus at Hillsgreen is to drive results for your business across the agri and rural sectors. Whatever your goals, wherever your audience, we’re here to boost your performance across multiple marketing channels.

Optimising campaigns & increasing ROI

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We focus on transforming your entire digital marketing performance – and its impact on your offline marketing too. By identifying all relevant channels, metrics and approaches for every type of campaign, we get the results that count. We know that even the smallest of tweaks can make a big impact on your bottom line, which is why we’re always looking for ways we can improve and refine your performance – however big or small.

Paid Search

When someone is actively searching for your product or service, you need to be visible. We manage paid search campaigns that put agricultural and rural businesses in front of high-intent audiences at the right time. From keyword research and campaign structure to ad copy, landing pages, optimisation and reporting, we focus on generating relevant traffic, quality enquiries and measurable commercial value.

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Paid Social

Paid social gives you the ability to reach, educate and re-engage the audiences that matter most. We create paid social campaigns for agricultural and rural businesses across Meta, LinkedIn and other relevant platforms, using clear targeting, strong creative and ongoing optimisation. Whether the goal is awareness, lead generation, remarketing or sales, we focus on building campaigns that reach the right people and drive meaningful action.

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Email Marketing

Email marketing is one of the only channels where you have full control over strategy, audience and execution. We use that to your advantage, pairing it with all your other digital activity to drive revenue. With strategic automated campaigns and regular brand-building emails, we generate more leads, more purchases and more loyalty.

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SEO

Search behaviour is constantly changing, but the goal remains the same: helping the right people find you. We improve organic visibility for agricultural and rural businesses through technical SEO, content strategy, keyword research, on-page optimisation and performance reporting. From fixing the details that hold websites back to creating content that answers real audience questions, we help your business become easier to find and more useful when it is found.

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CRO/UX

Anything that might stop a prospect or customer contacting or buying from you is a problem. We scour your website and your entire user journey to pinpoint all those barriers to buying. And then we recommend fixes and implement the best practices that deliver a friction-free user experience – one that increases your clicks, conversions and revenue.

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Analytics & Tracking

When you’re charging ahead to your destination, it’s always important to check you’re on the right path. With our comprehensive analytics and regular reporting using the latest developments in Google Analytics, pixel tracking, tag management and call tracking, we’re always on top of all your marketing so you can be sure our efforts are always put to great use.

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Campaign Messaging

The right message can be the difference between being noticed and being ignored. We help agricultural and rural businesses create campaign messaging that is clear, relevant and built around what the audience actually cares about. From product launches and seasonal campaigns to lead generation and awareness activity, we turn audience insight into messages that explain the value, address objections and give people a reason to respond.

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Ready to
improve your
performance?

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We are a business centralised in the Netherlands but also active in the UK market. We chose Hillsgreen as our marketing partner because of their experience and knowledge of the UK agricultural market.”

– Robert Van der Laan, Ecommerce Manager, Electric Fence Online

Our Expertise