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Digital Marketing Roadmap

A crucial element to any successful marketing plan starts with knowing your baseline. This is where the Digital Marketing Roadmap comes in!

We take a holistic look at your current digital marketing footprint and provide a summary of key areas of focus. Nothing is held back, we will provide analysis and recommendations for anything we find. What you do with that information afterwards is entirely up to you:

  • Implement the recommendations yourself
  • Do some yourself and ask us to do the rest
  • Sit back and ask us to implement everything

COMPETITOR ANALYSIS

Understand where you stand in the marketplace with reference to your major competitors. Where are you excelling, where are the opportunities and how can you capitalise on them.

ANALYTICS HEALTH CHECK & ANALYSIS

A healthy analytics account is critical to ensuring profitable growth. We conduct a health check of your Google Analytics account to ensure you are tracking the data you need. We will then understand what your analytics data says about your current site and the opportunities you have.

SOCIAL MEDIA ANALYSIS

Understanding how you are driving traffic to your site is the next step. We look at your social media channels, analyse the strength and weaknesses and provide recommendations based on what we have seen.

UX & CRO OVERVIEW

Once you have the traffic to your site we need to make sure that they get value from your site and convert. We do a lite version of an audit to give you a flavour of the opportunities that may be present on your site to make the most of the traffic you have.

SEO & CONTENT

Understand how search engines view your site, what terms are you ranking for and where could you make improvements to see gains in traffic and conversion

ROADMAP

Finally, you will come away with an overview plan, with guidance on objectives to measure, channels to utilise and measures to monitor to achieve your overall marketing aim.

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Get in touch and one of the Hillsgreen team will contact you to help with your enquiry