Influencers – love them or hate them, the power of influencers in agriculture is growing. We prefer to think of influencers as brand advocates and consider how they can support your marketing strategy. For our May Rural Roundtable we welcomed Amy Eggleston aka. The Dairy Daughter (@thedairydaughter).
Amy is not only a communications expert but she is a Dairy Farmer telling the real story of a British dairy farm.
When it comes to influencers it’s so easy to pop them a message, but you’re not the only one so why should they respond to you? We discussed the power of influencers in agriculture and the key things that you need to consider if you’re looking to utilise influencer marketing.
Watch the recording here and if you have any questions get in touch with us at email@example.com