Far too often farmers are grouped together as one target audience, but within farming, there are many different people you need to consider. Farming is more often than not a family business with people of all ages involved, from a range of different generations. All of which have different passions, different opinions, and different ways of doing things.
So, who are you really looking to target?
The key decision on maker on farm? The influencer with a passion for technology? Or a mix of both?
Following on from our Marketing to Farmers report we have broken down four key generations of farmers to highlight some of the key differences you need to consider in your marketing.
It may be the case that you have multiple target audiences but prioritise who you’re key target audience is and have the others as secondary. You need to understand how each communicates and where they are to tailor your marketing.
Fill out the form below to download our guide: