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SMS and WhatsApp Business
As with many digital channels, SMS and WhatsApp Business have been growing consistently over the past few years. This shows no signs of slowing! Developments in technology and systems have propelled how we can utilise this method to interact with and market to users.
From reminders to promotions, SMS has been proven to lead the field when it comes to open rate and engagement. An under-utilised platform, SMS can be a hugely powerful tool for communicating and marketing to customers.
With over 2 billion users worldwide, WhatsApp is undoubtedly an established infrastructure in the lives of many. WhatsApp Business provides reliable delivery and read data, encouraging two-way conversations between you and your customers.
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