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Market Research
If you’re struggling to understand your target audience or you want to see how your product or service performs in real-life situations, we can help. With a range of rural market research options to fit with your circumstances, we get the feedback, the results and the opinions you need.
We’ve got decades of marketing expertise and even longer rural experience growing up on a farm, and we have the contacts and connections to run surveys, focus groups and even field tests in the sector.
QUALITATIVE RESEARCH
We know exactly how rural folk think, because that’s who we are. And we have a lot of friends all across the industry too. So if you want qualitative research on your latest product, service, or business idea, our focus groups will give you real, insightful results.
QUANTITATIVE RESEARCH
The rural sector – and its audience – is vast. It’s not just farmers – though they do make up a pretty large chunk! If you want to survey the wider industry, finding trends, pinpointing developments and understanding attitudes, we can help. (We already do it!)
FARM TRIALS
Want to trial your new product on a working farm? Or put new technology to a true field test in a rural commercial business? Or shoot your products in action for that perfect hero image? We’ve got the locations (and the testers) you need for field tests and farm trials.
