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Home > M2F Hub > Marketing to Farmers 2023 Report

How do youMarketToFarmers

Uncover the latest unrivalled insights into how your agri-audience behaves on and offline, and identify how you can target them effectively.

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Marketing to farmersReport 2023

With over 745 responses from the UK farmers who’ll be receptive to your marketing, we uncovered:

  • Who makes decisions in farming businesses
  • Where farmers are looking for information and education
  • How farmers spend time online
  • The most effective marketing channels to drive action

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    Over
    745
    Farmers
    Surveyed

    Discover key agribuying habits

    If you want to market (and sell) effectively to an agri audience you need to know exactly who they are. You need to understand how they act, where they shop and what motivates them. You need to download our report for:

    • Key insights into how farmers buy and sell
    • Unique analysis of where and when farmers are online
    • Common myths busted about farmer marketing preferences
    Find out more Right arrow - Hillsgreen

    Learn how tocommunicatewith farmers

    If you want to market (and sell) effectively to an agri audience you need to know exactly who they are. You need to understand how they act, where they shop and what motivates them. You need to download our report for:

    • Key insights into how farmers buy and sell
    • Unique analysis of where and when farmers are online
    • Commons myths busted about farmer marketing preferences
    Find out more Right arrow - Hillsgreen

    The marketing manager'sEssential Guide

    For the third year running, the Marketing To Farmers report delivers the most valuable insight into agri audience marketing trends in the UK. It’s already been downloaded and used to transform marketing efforts by over 200 agri-businesses.

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    The data from the Marketing to Farmers report gave us the confidence to put budget behind digital marketing. Following a huge success with this strategy in the first year we were able to increase budgets for the following years and beat our targets.

    Alli McIntyre Director Cereals at Cereals & Fruit Focus Events
    £10k
    Additional paid social revenue

    TheResultsThatCount

    See our Work Right arrow - Hillsgreen
    Paid Social
    Social Media
    Video
    University of Lincoln Feature Image
    +514,760
    impressions
    University of Lincoln
    Paid Social
    SEO
    Social Media
    Duynie Feeds Feature Image
    +21%
    conversion rate
    Duynie Feeds
    CRO
    Email
    Paid Social
    PPC
    SEO
    Excavator Parts Direct Feature Image
    +34%
    Increase in sales
    Excavator Parts Direct

    Our Expertise