GET IN TOUCH NOW

Protec

As the UK’s leading manufacturer of temporary protection materials, Protec already had a well-established position in their market. But they wanted to grow further and were looking to increase both their overall sales and the return on their investment. Having worked with a number of large agencies in the past, they were conscious about throwing money at the “same old thing”.

RESULTS

Working closely with Protec, we drove a big increase in revenue year on year and ensured their overall return on investment improved dramatically too. Alongside this, we helped design, develop, and target their superb new website to maximise every possible opportunity from every kind of user.
+12 %

Increase in sales YoY

Improved

ROI from digital investment

Increased

Website traffic, engagement and conversions

Array
Array
Array

How we did it

Following a thorough audit of the Protec website and all current marketing activity, we could quickly see areas where previous efforts had fallen short or were under-utilised. We crunched the numbers and analysed the data so that we could get a clear picture of the current business, and what might be possible with some good old fashioned hard work.

 

Setting strong objectives for the e-commerce platform, we re-focused all the ad campaigns, taking advantage of Google Shopping and remarketing techniques. We re-addressed all on-site content to speak to target audiences – whilst still incorporating essential keywords. And we analysed user behaviour to determine how we could improve conversions even further.