As the UK’s leading manufacturer of temporary protection materials, Protec already had a well-established position in their market. But they wanted to grow further and were looking to increase both their overall sales and the return on their investment. Having worked with a number of large agencies in the past, they were conscious about throwing money at the “same old thing”.
Increase in sales YoY
ROI from digital investment
Website traffic, engagement and conversions
How we did it
Following a thorough audit of the Protec website and all current marketing activity, we could quickly see areas where previous efforts had fallen short or were under-utilised. We crunched the numbers and analysed the data so that we could get a clear picture of the current business, and what might be possible with some good old fashioned hard work.
Setting strong objectives for the e-commerce platform, we re-focused all the ad campaigns, taking advantage of Google Shopping and remarketing techniques. We re-addressed all on-site content to speak to target audiences – whilst still incorporating essential keywords. And we analysed user behaviour to determine how we could improve conversions even further.