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Bonanza Calf Nutrition

Bonanza Calf Nutrition are well-renowned for their production of skim milk replacers for calves, lambs, and kids in Ireland. However, they wanted to expand their audience.

They needed to grow their online presence to build on their brand awareness and really stand out against competitors.

The overall goal here was to increase website traffic and social engagement through organic social.

RESULTS

Regular social content pushing more traffic to site, contributed to a 54% increase in the number of users to site. Following the introduction of the first Twitter chat session, we achieved an engagement rate of 46%.
+97 %

Increase in social media referrals

+54 %

More users on site

+46 %

Twitter Chat Engagement Rate

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How we did it

Through consistent social media content, we were able to increase engagement but to really drive this channel we needed to get under the skin of the audience. Not just considering who Bonanza’s target audience may be, but also who is currently engaging with the brand via their various social channels. By doing this, we were able to tailor a mix of content for each audience and improve engagement.

But we didn’t stop there. Bonanza Calf Nutrition are all about calf health, this comes first and foremost. Because of this, we wanted to create a hub where Bonanza could share their knowledge and become well-known leaders in this area – a big driver in this was the creation of a Twitter chat and dedicated Facebook page.