Weddings are big business. Although Heaton House Farm had diversified from a family run dairy farm to a stunning countryside wedding venue many years ago, competition was growing rapidly. In an extremely competitive industry where couples shop around, they needed to increase the quality of their enquires, engage visitors, and tell the story of their incredible farm.
Getting traffic to the Heaton House Farm website was of course an important priority for the team – but focusing on just numbers alone wouldn’t be effective. With only a set number of days in the year to hold weddings, quantity had to take a back seat to quality. We needed to attract the right types of couples, those who were serious about the kinds of wedding Heaton House Farm hosts. And once they were on the site, we wanted to make sure they could find everything they needed and would be eager to book a showaround.
To do this, we implemented new adverts across Google and Facebook – focused on types of wedding and showcasing the stunning weddings held at Heaton House Farm. And we created new content for the website that would not just sell all the unique benefits of the venue, but would also build the idea of a fairy-tale dream wedding amongst visitors.
We successfully increased the quality of enquiries Heaton House Farm were getting, and have continued to drive the right kinds of couples who want to see the venue. Targetting both on and offline channels with the HHF team, we’ve helped to improve the way the way they present the USPs of their venue and built a communication process to help them convert prospects.
Working side by side, we’ve helped them launch a stunning new website to truly stand-out in their industry, and we’re looking forward to creating some exciting new content for them moving forward.
• Increased the quality of enquires
• Reduced the Cost Per Enquiry by 26% for Paid Advertising
• Transformed the content and messaging – on and off site
• Overseen the launch of a stunning new website – www.heatonhousefarm.co.uk
“Hillsgreen contacted me 2 years ago, and it was the best phone call I’ve ever received. Their no-nonsense approach, and clear terminology is so simple to understand, and they are excited to trial the latest strategies or technologies to beat our competition, and the improvements are impressive! We receive detailed result reports from past work they have carried out, and these are accessed in dept and plans amended to gain the highest possible outcome, along with predicted forecasts so we have clear direction.
They also project managed the build and launch of our new website, freeing up my time massively allowing me to focus on growing other areas of the business whilst I could relax knowing that it was in the hands of experts. Hillsgreen is the best of both worlds, a team of the highest skilled individuals at the top of their game, not charging the prices that agencies do – get in contact with them, they will revolutionise your business!”Sarah Heath, Marketing & Business Development