Why professional photos can revolutionise your business
Investing in professional photography is something that gets often overlooked by many businesses when re-branding. Whether you’re a newly launched company or an established organisation with a rich history, it’s important to connect with your customers. One way of doing that is by letting pictures tell your story.
Photography is just as important as a logo or packaging when it comes to branding a product or service. The first point of call for many businesses tends to be the website. If the website has poor visuals it creates a bad first impression and can have a negative impact on the customer and could even detract people from making a purchase. Hiring a photographer to create a set of custom images will help tell a story about who you are, what you’re about and what you want to achieve.
Can you do it yourself?
When hiring a professional photographer you are investing in thousands of hours of skills and experience which will mean the job will get done as efficiently and effectively as possible. Not only saving you valuable time but also less stress. Although camera phones and off the shelf cameras have fantastic technology, when you hire a professional you are not only hiring their camera, but you are hiring their skills. Photographers have a natural creative talent and can bring different vision and inspiration that you might have not thought of. They have all the necessary camera equipment and lighting skills as well and correct software to produce the best possible high-quality images for your company.
Is the cost worth it?
Professional images will last, but it’s so it’s important to think about keeping your images up to date and relatable to different seasons and holidays. The key is to plan well and mix up your pictures. These can be headshots, product photography, pictures demonstrating client and company relationship, as well as general pictures of your business. If you have a good number of photos to choose from, then you can schedule these throughout the year across social media – Making the investment more worthwhile.
Social media is a great way to interact with both new and old customers but is naturally, a very crowded place with so many different types of messaging. Photographs are a great way of catching the customers attention to make your posts stand out and increase your engagement! It has been proven that visuals are twice as likely to encourage engagement rather than text-based posts.
Pictures can be used over multiple platforms from brochures, website, leaflets, social media, banners, office decor and packaging just to name a few. You want to hire a professional that fits your brand and understands your business. There are thousands of photographers out there but you will need to research and select a photographer that is right for you.
Why use a professional rather than stock pictures?
Using your own images rather than stock images will show your personality, giving a better first impression, better customer trust and better brand consistency. If a customer is going to be investing in your product and service they are going to want to see the real people behind the brand. Professional photography helps to portray your company in the best light by using bespoke pictures!
Should you be booking a photography session?
If you spend a large proportion of your marketing management time on the internet looking for stock images or utilising out and outdated photos, then the answer is always yes! The constant noise around digital marketing now a day’s makes it even more important to stand out – Photography is the easiest way to do this.
To find out how professional photography could help you, get in touch with the Hillsgreen team.