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Business

The Growth of E-commerce in British Agriculture

By Katherine Furness
15th June 2021

More farmers than ever are now buying and selling online, mirroring the universal growth of e-commerce across the economy.

Image showing that 52% of farmers are buying or selling online

52% of farmers are now buying or selling online, according to our Marketing to Farmers report. Highlighting a 148% increase since 2015.

These statistics mirror the whole UK economy, as shown by the ONS. Internet sales now account for 27.9% of all retail sales in the UK, compared to only 12.5% in 2015. That’s a whopping 223% increase!

If you’re trying to sell to farmers, have you prioritised your online presence? Are you maximising the growing customer base on the internet?

For more insights into sales and marketing habits in agriculture, download our Marketing to Farmers report.

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