Showcase Your Expertise, Reach More Customers

By Andy Venables
4th September 2018

If you own a business in the rural or agricultural sector, you have a big advantage already.

Because unlike some other industries, rural and agricultural businesses are very sector specific. They’re very skilled, very interesting and very unusual (for those who don’t live a rural way of life).

And they’re unique. Many people don’t know about what you do or why? They don’t know about the benefits you might take for granted.

But they want to know.

Your customers want to hear from you

Whatever your business does, it’s interesting. Don’t think that your job is boring, or that the products or services you provide are too dry to talk about.

Because you have a core customer base – whatever you do. And those customers want to hear about what that is.

They want to know about what you offer and why you do it. They want to know how you can help them.

Increasingly too, more and more people are interested in the rural way of life. They like the idea of countryside living. They want to know about sustainable farming, fresh food, and locally sourced goods.

They want to learn more about the rural world, and the businesses in it

You can tell them about that. You can give advice and help, because it’s your speciality.

And by providing this useful information – the things people want to hear – you’ll attract more and more customers to your business.

Your expertise will help you rank on Google

Talking about your business, your craft, and the things you’re an expert at can also help you rank higher in search engines like Google.

At the start of this month, Google released a new algorithm update to help it deliver more effective search results to users. It changed how some sites ranked above others.

This update has been named “Medic” because one of the main sectors it seems to have affected is the medical and health industry. It aims to promote more official, more authoritative medical sites, over those that may not have scientific facts or qualified advice on them.

This could apply to the rural sector too. Google has long promoted E-A-T in their quality guidelines. Expertise, Authority and Trust.

They want to promote sites that are experts at what they do, authorities in their field and ones that can be trusted to provide relevant, accurate information.

So if you are an expert at what you do, you should be showing it on your website – to your customers and to Google.

Your advice, insights and help will win you more customers

By showcasing your expertise and your authority, potential customers will trust you. They’ll want to know what you have to say. And when they’re ready to buy, they’ll want to buy from you – the expert.

How do you show you’re an expert? You need to provide useful, informative content with:

  • A good About page, that tells people about you, your business, what you do, and why you’re so good at it
  • A regular blog for you to talk about the issues people want to hear about
  • Articles– like How To’s for example – that give advice to people and help them directly
  • Regular emails to reach out to your audience and share your latest insights

Do all of this, and you’ll be expanding the reach of your business. More and more people will see your content and want to find out more about you.

And when they do, they’ll want to buy from you.

Need help showcasing your expertise? We can help you decide what you should be talking about, help you write engaging content, and make sure the right people see it. Get in touch to find out more.


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