Day in the Life

A Day in the Life with Samantha Wilson

By Liz Mortimer
15th March 2021

A Day in the Life with Samantha Wilson

For those of you who regularly read our ‘Day in the Life’ features you will remember back in January we spoke to Harriet Wilson, Agriculture Manager for McDonalds. Harriet spoke about Sammie her sister who had moved in during lockdown and was working on USA time having started a new role.

Also in an agriculture-focused role, we caught up with Sammie to get an insight into her day-to-day life – from the importance of a strong support network to battling those ‘imposter syndrome’ days, to always thinking like a customer.

What’s your typical morning routine?

Snooze all three alarms I set the night before – I always have great intentions of getting up early! I get up, take the dog out, feed her then grab myself some breakfast and a cuppa. Those that read my sister’s ‘Day in the Life’ will be surprised at this, but 2021 has brought a slight role reversal of who gets more cups of tea in bed!

If you could describe yourself in three words, what would they be?

This is a difficult one… I would probably go for passionate, resourceful and occasionally stubborn.

What’s the first thing you look at in the morning on your phone?

I normally just check to see if I have any notifications, I am one of those people that hate having unread notifications on apps so start my day checking those!

What do you do in your job?

I work for ABS Global as part of the North American team and my role is Beef InFocus & NuEra Genetics Brand Manager.

The best way to describe what I do is bridging the gap between beef product development and our sales teams and customers. I really enjoy working with the product development team to ensure our beef product solves pain points in the industry and enables dairy and beef farmers to be more profitable. My role is very varied, no two days are the same even in the virtual world we are now in – for example each day I can be involved in tasks like product forecasting, marketing campaigns, inventory management, industry partner discussions, and sales team communications.

What one key challenge have you had in your career, and how did you overcome it?

The biggest challenge I have had so far would be self-doubt – this is something I overcome most days either after giving myself a pep-talk or getting one from my sister, mum, or close work colleagues. I am really lucky to have great people in my life who often believe in me more than I believe in myself.

Best piece of advice would you give to an aspiring youngster wanting to get into the industry?

Get experience, network as much as possible and if you see an opportunity – go for it!

What’s your favourite thing to do when not working?

I love all things food related so I enjoy cooking and baking (when not doing a New Year diet). I also love showing dairy cattle, having been brought up on a beef and sheep farm this surprises people but after spending my placement year on a US dairy farm, I really felt like I found ‘my thing’. I used to show my own Jersey heifers which honestly gave me so much enjoyment (stress too), enabling me to make some amazing friends around the world and of course social events!

What’s your best piece of business advice?

Think like a customer – if you don’t look at your product or service through the eyes of a customer, in my opinion you will only see what you want to see.

A big thank you to Sammie for taking the time to answer these questions for us. We love the variety of opportunities and careers within the agriculture and rural space, so if you are in a role that we haven’t covered yet, get in touch!


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