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Day in the Life

A Day in the Life with Nadia McKane

By Katherine Furness
8th June 2021

A Day in the Life with Nadia McKane

Even if you don’t intend to join the agricultural sector as a youngster, it often has a funny way of enticing you in! Read on to hear how Nadia McKane was welcomed into the agricultural industry and how her role as Sales and Marketing Manager at Platts Agriculture shapes a day in her life.

What do you do in your job?

The best thing about working for an SME is that no two days are the same. It’s almost like I get to be a little bit of every type of marketer! Whilst the more predictable elements consist of day-to-day marketing strategy for Platts, planning our email and content marketing, and exhibiting at tradeshows, there have been plenty of exciting opportunities to get involved in export plans, CSR, and working with our buying groups. I work daily with our Sales Team to make sure we’re providing the best service and manage our telephone dialing system. 

What made you want to get into agriculture?

I didn’t ever set out to have a career in Agriculture but having grown up in a fairly rural area meant I was familiar with farming.  After completing my marketing degree, I was attracted to the varied role at Platts which has developed as the business continues to grow – and I’ve learned so much about our Nation’s farming industry which contributes a lot to our economy.

Describe one key challenge/a challenging time you had in your career, and how did you overcome it?

For a while, I thought that because I wasn’t from a farm that I was a bit of an imposter in the world of agriculture and not quite qualified, especially when customers at shows might harmlessly ask things like “what’s going on at the farm at home?”. But my perception was wrong – and I’ve found the industry to be welcoming of newcomers. I believe that welcoming new entrants into the industry- whether farmers or suppliers like Platts – is important for longevity, innovation, and for British agriculture to thrive.

What has been your most satisfying moment in your career to date?

The most satisfying (or exciting) moment has got to be when Platts were awarded the Royal Warrant for supplying the Royal Farms in Windsor with animal bedding. After almost a year waiting patiently whilst our application was reviewed, I felt really privileged to work for a company recognised for providing quality and operating sustainably – and so proud to have been a part of the application process. It was really special to be able to attend St James’ Palace shortly after for their AGM- a world away from my usual visits out to Agricultural events!

Knowing what you know now, what would you tell your teenage self?

To grasp every opportunity you’re given – you’ll work it out along the way!

What are you most excited about right now?

I’m looking forward to the end of Covid- and life looking a bit more like pre-2020!  Aren’t we all!

Getting back out to agricultural shows will be great – it’s where so many new ideas and business collaboration opportunities come about, outside of the office and away from a screen!

What’s your favourite thing to do when not working?

When not working I enjoy anything outdoors- especially running or walking in the Lake District where I grew up. Unless it’s raining. Then you’ll find me hiding inside with a book or in a cafe.

Best piece of advice you would give to somebody wanting to get into the industry without a background in agriculture?

Don’t be afraid to ask questions! Farmers love talking about farming and will happily share their knowledge, so it pays to find out all you can…

Thank you to Nadia for taking the time to answer these questions for us. A great example of a budding talent joining the farming industry, we hope this shows you another corner of the agriculture sector.

If you would like to take part in our day in the life feature, get in touch!

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