A day in the life with Forbes Elworthy of Map of Ag

A day in the life with Forbes Elworthy of Map of Ag

Forbes Elworthy is a New Zealand farmer who founded Map of Ag in 2012.

Map of Ag has since gone on to acquire UK based National Farm Research Unit, which has been at the forefront of market research within agriculture since 1994. In 2018, Map of Ag acquired Evidence Group and Precision Decisions to further expand it’s data reach capabilities.

Their expertise and depth of experience has created a demand for services from some of the most progressive farmers and agricultural businesses in the world including retailers, processors, national agricultural organisations, R&D manufacturers and cooperatives.

Find out more about Forbes and his views on agriculture by watching the video below.