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Agriculture
Day in the Life
Diversification
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A Day in The Life with Alex Moss

By Katherine Furness
9th August 2021

A passion for farm diversification, growing businesses and leading the agriculture sector into the future; Alex Moss tells us about a day in his life.

Having begun his career in farm consultancy, Alex Moss soon discovered a fascination for farm diversification, leading to the birth of Dudley Peverill Associates. As a Founding Partner, Alex has already managed to jam-pack his short, yet prosperous career, but where is he heading? We delved into his motivators, advice and future plans for our Day in the Life feature.

What do you do in your job?

My job at Dudley Peverill Associates revolves around consulting and advising rural business owners on how to diversify their business, with the aim of increasing their resilience in an increasingly volatile agricultural industry. I help farmers by creating business plans for the proposed diversification enterprise, through to managing the project up until implementation. Some people already know what enterprises they aspire to create and some do not, so my role in assisting them make them a reality must be fairly dynamic.

What one key challenge have you had in your career, and how did you overcome it?

My largest career challenge to date was deciding to begin a new business. After graduating Harper Adams University, I began my career within the agricultural industry as a farming consultant and agronomist. I thoroughly enjoyed this role and would have been happy to continue. However, in light of the current and destined changes in agricultural policy, trade and subsidies, I believed that there was an inherent need for focused advice for farming families surrounding farm diversification. Although leaving my job and team behind was extremely difficult, I feel as though this is the best way I can give back to the UK agricultural industry.

Best piece of advice you would give to an aspiring youngster wanting to get into the industry?

Get stuck in! My advice would be to immerse yourself as much as possible in as many different sectors and roles, so that you can gain a better understanding of what it is that you are passionate about within the agricultural industry. Also, it provides opportunity to meet new people, both opening doors and creating long lasting friendships.

Your favourite thing to do when not working?

Outside of work I can be found both clay, game and rough shooting, in the gym, enjoying the countryside with my dog or in the pub with my friends.

What has been your most satisfying moment in your career to date?

Growing our business from an idea into a fully functioning venture. Otherwise it has always been seeing farming clients happy with the help I have provided.

How would you define success?

I believe success should be measured by happiness, if you are happy and can bring happiness to others.

Other than farm diversification of course, what gets you most excited?

The end of Covid-19 restrictions, enabling all of us to get back to normality and doing the things we enjoy. Seeing our business grow and helping more rural business owners with farm diversification is also something I’m eagerly anticipating.

What did you want to be when you grew up?

A farmer! I still have ambitions to have a farm of my own one day.

Knowing what you know now, what would you tell your teenage self?

Be patient and enjoy the journey and the experiences life throws at you. Take risks to realise the best opportunities, everything will work itself out in the end.

Our thanks go to Alex Moss for taking the time to answer our questions and share your thoughts! We look forward to seeing your continued success into the future.
If you’d like to take part in our Day in the Life feature, or know someone you’ve got burning questions for, please get in touch!

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